NADA 20 Group's 'Best Ideas for Success' Indicates Professional Photos Jumpstart Your Business; Nexteppe Agrees

NADA 20 Group "Best Ideas for Success" identifies the need for professional photos of your inventory and Nexteppe ProShots(TM) offers a cost-effective alternative to photo studios.

BOHEMIA, N.Y., Sep 20, 2011 (BUSINESS WIRE) -- Recently, the National Automobile Dealers Association (NADA) 20 Group in their "Best Ideas for Success" recommended dealerships should invest in the professional quality of their used car photos. The suggested course of action included building a photo booth, using controlled lighting and large curtains as the photo background.

Nexteppe, a leader in car dealership marketing, has developed a software solution called ProShots(TM) to achieve photo-studio quality used car photos without the photo studio.

Building a photo studio is no small task for some dealers, and once the construction has been completed, dealers are still faced with challenges to make this a reality including:

-- adding staff to move the vehicles to the photo studio

-- being distracted from the task of selling used cars

-- costly upkeep of special equipment such as lighting and backdrops of the photo studio

ProShots(TM) uses a dealer's traditional used car images photographed in the most convenient location and completely removes the natural background, placing the car in the virtual showroom of the dealer's choice. Virtual showrooms can include the dealership logo on the wall and additional promotional items. Dealers will no longer have to compete with snow or debris on the ground, other cars in the vehicle image or any other unsightly objects.

Michael Brown, Executive Vice President of Atlantic Auto Group said, "I've always wanted all of our used cars images to be photo studio quality, but with 19 locations and over 1,000 used cars in inventory, it wasn't feasible from a financial or logistical perspective. Now with ProShots, every location has its own virtual showroom that brands the dealership and at the same time gives me the quality images customers are attracted to. Our used car sales have never been better."

ProShots(TM) photos are automatically distributed to dealerships' websites and all third-party providers dealers subscribe to such as AutoTrader and Cars.com.

For more information about ProShots, visit www.nexteppe.com/proshots or call 855-2PROSHOTS (855-277-6746).

Source: http://www.marketwatch.com