MultiChoice Africa and Discovery Networks have announced that TLC, its flagship female brand and ID: Investigation Discovery, the fastest growing cable channel in the US, will launch on DStv in Africa on 14 October 2011 on channels 252 (ID) and 186 (TLC) under the documentary and lifestyle genres.
The two channels will be available on DStv Premium, DStv Compact and Compact Plus (where available). Collins Khumalo, President of MultiChoice Africa said “This will further strengthen the channel line up with more lifestyle programming on the TLC channel as well as more fact based programming on Discovery ID thus providing DStv subscribers with so much more television viewing choice.”
TLC broadcasts the best in female skewed lifestyle, reality and factual entertainment programmes from around the world; whilst ID: Investigation Discovery d-class crime-related documentaries.
The launch of the channels takes Discovery NetworksÂ’ portfolio on DStv to six channels including Discovery Channel, Animal Planet, Discovery World and Discovery HD Showcase. Both of the new channels will also have commercial airtime added in Q1 2012.
Phillip Luff, Country Manager, Emerging Business for Discovery Networks CEEMEA, says: “We have had an outstanding relationship with DStv over the last 15 years and are confident that with the addition of TLC and ID, this will go from strength to strength. TLC and ID have been hugely successful in markets all over the world and their addition to the DStv bouquets forms part of our continued investment in Africa. We’re sure that DStv’s subscribers are going to love both channels.”
Discovery ID: Investigation Discovery and Discovery TLC will be available to DStv Premium, DStv Compact and Compact Plus subscribers across the Sub Sahara Africa.
Commenting on the launch of the two new Discovery channels, MultiChoice General Manager for Content Aletta Alberts said, “The Discovery brands are world-famous for engaging audiences with a mix of entertainment and information, presented with emotion, spirit and style. They continue to be global television leaders with innovative programming ideas and concepts that resonate with viewers, succeeding time and again in capturing the imagination. DStv understands that as our audience grows and their viewing needs become more diverse, we must evolve. To do so with a partner like Discovery, who really are dedicated to the needs of our audiences, is a significant step forward in building our products.”
TLC features non-scripted female targeted entertainment programmes focusing on everything from food, family, weddings, fashion, health and life events. The compelling programme line-up includes massive US hit series such as What not to Wear starring Randy Fenoli, Say Yes to the Dress, Rich Bride Poor Bride, Jon and Kate Plus 8 as well as popular Discovery Channel series, Cake Boss. These will be a joined by a selection of fascinating specials including Becoming Chaz, which takes you on the remarkable, personal journey of CherÂ’s daughter, Chastity Bono, as she undergoes gender reassignment surgery to become a man.
ID is the worldÂ’s leading fact-based channel focused on crime, forensics and investigative programming. The channel targets adult aged 25-54 with a strong female skew and gives viewers a compelling line-up of crime and investigative programming, focusing on the science of forensics and how it is used to unlock some of the worldÂ’s most fascinating criminal investigations. Popular series on the channel include Nightmare Next Door, Couples Who Kill, Disappeared, True Crimes with Aphrodite Jones and Who On Earth Did I Marry. The channel is also teaming up with legendary crime noir writer and author of LA Confidential, James Ellroy for a special new series called LA: City of Demons.
To: Claudia Blohm; Hildegard Isaacs; Tshepo Maphanyane; Basadi Molelekeng; Liz Dziva; 'gerald@dstv.co.zw'; Anne Sackey; Marlon Kananda; Cliff Sichone; Elizabeth Arouca; Jonia Presado; Pedro Langa; Tina Wamala; Barbara Kambogi; Revina Bandihai; Muriel Sabadia; Sunday Fayose; Olayinka Epega; Lola Ola; Timothy Okwu; Aladejobi Ibraheem; Gelila Michael; Gedion Ashenafi; Misikir Mulugeta; 'cosmos@cosmos.com.er'; C&W Operators; Gilbert Vas; Gilbert Legg; Sam Katombe; Sierra Leone - Transnational 1; Sierra Leone - Transnational 2; Cameroon - Spectrum Cable Vision; Burundi - Tele - 10 Burundi; Rwanda - Tele-10 Rwanda; Hensil O'bey - St Helena - Cable and Wireless; Adilson Garcia; Mark West; Khanyisa Masebenza; Adriana Prista-Johnson; Neo Lekgabo; Mangunji Tshikanda; Catherine Mallinson; Kerry Wright; Tanya Chetty; Caroline Creasy; Nada Mxube; Odette Bagley; Monica Compton; Anda Ngani; 'multichoice@realnet.co.sz'; Simon Herold; Laura Wekesa; Titania Kaunda; Chimwemwe Nyirenda; Anton Chiazzari; Marianne van den Heever; Amy Laidas; Anita Patel
Cc: MCA - DTH Agents; MCA - DTH Franchises; MCA - DTH Managers; MCA - JV General Managers and Corporate Managers
Please find attached a press release regarding the launch of DISCOVERY ID and TLC onto the DStv platform. I have also attached the two channel logos. Please issue today.
Please note: The channels will be available to Premium, Compact and Compact Plus (where available) subscribers on the IS7 and W7 platforms on channels 252 (ID) and 186 (TLC) under the documentary and lifestyle genres.
The channels will go live on 14 October 2011 at 6am CAT.
Should you require any further info, please donÂ’t hesitate to contact me.
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